Mel Webster, Bloody Good Stuff, California, USA

Mel Webster, Bloody Good Stuff, California, USA

Executive Summary:  Mel Webster

Background:
Mel Webster is British, grew up in Australia and lives in Los Angeles. With an substantial background in Travel Marketing, PR/Media Relations, Advertising and Brand Management she is a dynamic team leader capable of developing strategies, creating opportunities, managing budgets, executing projects and achieving objectives, sooner rather than later, in several diverse arenas. With wide-ranging maverick marketing talents, Mel is able to provide highly original, yet strategically sound, economically smart directions, materials and solutions that deliver measurable results. Mel was previously founder and President of travel marketing company, Bloody Good Stuff.

Current Career:
Mel spent the last few years spearheading all general tourism representation and marketing/ communications for the Republic of Indonesia within the United States and Canada. A privatized tourism organization was formed, Indonesian Council of Tourism Partners, Inc. (ICTP) and appointed by the Ministry of Culture and Tourism of The Republic of Indonesia to evaluate North American market feasibility, identify viable market segmentations, implement and develop travel industry strategic alliances, launch co-operative advertising and promotional programs, establish a new wholesale and retail travel network, construct media tours, provide PR/media relations/crisis public relations management, new product development of wholesale travel products and overall consumer communications and branding efforts to reposition Indonesia’s battered image within North America and increase passenger arrivals into Indonesia.   As President of ETurbo Communications she works on a range of clients and projects, all within the travel and tourism sectors, including government special projects to increase investment in infrastructure.

Career Overview:
With over twenty years experience working with Fortune 100 companies (Procter & Gamble, Colgate-Palmolive, Pfizer Pharmaceuticals, Apple Computers, Microsoft), and top-tier travel brands, (Cunard, AirTreks.com, High Adventure Travel, Mutual Holidays, Pan Am, Air New Zealand, Gulf Air, Govt. of India Tourist Office, Republic of Indonesia, World Tourism Organization + Romance Travel Concierge) her business skill set is substantial.   Major advertising agency experience includes Young & Rubicam, Chiat Day, DMB&B and Saatchi & Saatchi in London, Sydney, Melbourne and Los Angeles.

 

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