How SMEs Can Reach the American Market

How SMEs Can Reach the American Market

American tourists have diverse interests and preferences. However, some general trends and common factors contribute to what many American tourists enjoy when traveling abroad.

Travel Marketing Network helps travel and tourism businesses access the United States of America, one of the most potential outbound travel markets.

We work with global clients, and our senior partners have a track record that is truly unparalleled in this business.

We have been in this market for 40+ years, and we know what works and what doesn’t. We believe in joining forces and pooling resources for a cost-saving but highly effective approach to reaching this market smartly.

  • help you understand American travelers
  • assist you in reaching out to American travelers and the industry behind them
  • attain visibility in the United States and/or Canada
  • represent you in North America

Travel Marketing Network partnered with the World Tourism Network to provide low-cost PR and Marketing Representation to qualified small and medium-sized travel and tourism companies, including destinations.

To qualify, SMEs must demonstrate their growth potential so Travel Marketing Network can work hard to help you grow into our representation plans.

Low-cost plans are based on the size, the location, and the ability of your company, tourism board, or association with the potential to grow together with our assistance. Our plans provide:

  • Access to our consulting team. Training and brainstorming sessions and Q&A sessions with experts (via Zoom): from $250 per month.
  • PR to create guaranteed and prominent media and online visibility for you: from $500 per month.
  • Use of a US address and a spokesperson to respond to questions: from $300 per month.
  • Sales leads, road shows, targeted visibility, and representation from $1,000 per month.
  • Regular representation plans for companies not qualified for low-cost options, start from $2,500 per month.

  1. Cultural Exploration: Americans often seek out opportunities to immerse themselves in different cultures, including exploring historical sites, museums, and local traditions. They may be interested in learning about the history, art, and customs of the destination.
  2. Culinary Experiences: Trying local cuisine is a significant aspect of travel for many Americans. They enjoy tasting traditional dishes, street food, and regional specialties, contributing to their overall cultural experience.
  3. Adventure and Outdoor Activities: Many American tourists are drawn to destinations offering outdoor adventures, such as hiking, skiing, water sports, or wildlife experiences. Scenic landscapes and natural wonders are often appealing.
  4. Shopping: Shopping for unique and local items is a popular activity. Americans may look for souvenirs, handcrafts, and items that reflect the culture of the destination.
  5. Relaxation and Leisure: While some travelers seek adventure, others prefer relaxation. Beach destinations, spa retreats, and leisurely exploration of picturesque locations are attractive to those looking for a more laid-back experience.
  6. Photography and Memory Making: Many American tourists enjoy capturing memories through photography. They may seek out scenic viewpoints, landmarks, and cultural events to document their travel experiences.
  7. Historical and Architectural Exploration: Exploring historical sites, landmarks, and unique architecture is often of interest. Many American tourists appreciate the opportunity to learn about the history of the destination they are visiting.
  8. Local Arts and Entertainment: Attending local performances, music festivals, theater productions, or other cultural events allows American tourists to experience the artistic and entertainment offerings of a destination.
  9. Social Interaction and Networking: Americans often enjoy meeting and interacting with locals and fellow travelers. Socializing in cafes, engaging in cultural exchanges, and making new connections contribute to a positive travel experience.
  10. Educational and Learning Opportunities: Educational tourism is appealing to some American travelers, including attending workshops, language classes, or participating in cultural exchange programs.
  11. Ease of Exploration: Americans appreciate destinations that are easy to navigate. Efficient public transportation, English-speaking locals, and well-marked tourist attractions enhance the overall travel experience.
  12. Unique Experiences: American tourists often seek out unique and off-the-beaten-path experiences. This may include participating in local festivals, trying unconventional activities, or exploring hidden gems suggested by locals.
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Ageless Tourism

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According to U.S. Labor Department statistics, those 65 and older account for 22% of consumer spending, more significant than any other age cohort and rising exponentially since 2005.

As demographic shifts indicate, the fastest-growing travel cohorts are women aged 60+ and travelers over 80, seeking Ageless Experiences like grandparent and Skip Generation trips, respite travel for caregivers, senior sports, soft adventures, lifelong learning, volunteering, wellness travel, medical tourism, and cultural travel.

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Medical Tourism

While medical tourism offers opportunities for cost savings and access to specialized treatments, individuals considering this option should thoroughly research and carefully plan their trip. Factors such as the quality of healthcare facilities, the qualifications of medical professionals, and legal and ethical considerations should all be considered.

While these preferences for American visitors provide a general overview, individual tastes vary. Travel industry stakeholders, including tourism boards, hospitality providers, and tour operators, can tailor their offerings to cater to the diverse interests of American tourists by understanding these general preferences and staying attuned to evolving travel trends.