Burkhard Herbote, World Tourism Directory, Germany

Burkhard Herbote, World Tourism Directory, Germany

Burkhard Herbote was born in 1965 in Beckum Germany. Industrial Management Assistant Marketing and Sales (Export) is his profession. Burkhard started creating an archive with “not easy to reach” destinations in the 80s. This exotic archive was mentioned in German newspapers, magazines and by broadcast media quite often. Professional tourism companies obtained information to get contacts about new or “difficult” destinations. Burkhard decided to start creating the first global “guide to the guides of tourism and country information”, the Worldwide Travel Information Contact Book. Subsequently the title was changed into the World Tourism Directory. Further he is editor the Directory of German International Relations. Since 1983 he is trade visitor of the annual International Tourism Exchange in Berlin (ITB).

His publications or websites were called the “Bible of Tourism” or commented on like “Why are we still googling when it is easy to find everything with you?”

He states the question “Why you doing so – everything is online?!” is justified and not justified same time. A great deal of material is not available online or it is just automatically generated yellow pages without an editorial team and without quality control. Due to this fact data rubbish is growing. In fact the World Tourism Directory is more than a selection of 6,000 directories around the world many of which were created for WTD only.

Just because something is online it does not mean it is up-to-date, correct, or complete. Nearly every day he and his deputy editor-in-chief Denis Dionne in Montréal find information websites which are somehow “official”, but not touched since months or even years. They just include a news teaser and produce the impression of a good and interactive website, but in fact, it is a data cemetery. Burkhard wanted to do it differently, to do it better. The progress is a result of dissatisfied people who want to make it better.

Burkhard Herbote is with the Advisory Board of the International Institute for Peace through Tourism, Consultant International Affairs of the World Association of Travel Agencies, and close partner of the International Coalition of Tourism Partners. Burkhard works with passion, love, competence in research, data quality, view for accuracy and details, and a view for the big picture at the same time.

There are too many “similar” “Yellow pages rubbish”, where nobody cares about quality after editing/transfer of data for the first time. Being different and better is the art. His work is not just to know about correct data structures of addresses, phone numbers etc., geography and international politics, the real work is bridging cultures, cross-cultural communication, and intercultural competence in order to be able to get access to information sources, which, also in the tech age, finally are human beings. Because of this reason Burkhard is member of the Global Citizen Forum (www.globalcitizenforum.com +www.gcfnetwork.org)

He further is the editor of the Directory of German-International Relations.

Video with Burkhard Herbote in action (2 minutes) https://www.youtube.com/watch?v=0Uienn7Zq3g

Being with the Advisory Board of the International Institute for Peace through Tourism http://www.iipt.org/board/directors.html#Board_of_Directors

Interview with Planeta.com http://www.planeta.com/ecotravel/weaving/burkhardherbote.html

Interview with EcoClub.com http://ecoclub.com/news/071/interview.html


Profile of the World Tourism Directory

The Worldwide Travel Information Contact Book, by Burkhard Herbote, was published for the first time in 1991 with Gale Research, Inc., Detroit (2 editions), followed by long years of autodidactic studies of geopolitical and tourism industry issues. First participation at the International Tourism Exchange was in Berlin in 1983. The title changed into World Tourism Directory in 1995 (published by K.G. Saur Publishing Co, Munich, co-published by the World Tourism Organization and World Travel & Tourism Council). First Website WorldTourismDirectory.com launched online 2005.

The © WorldTourismDirectory.com is the world’s most comprehensive tourism information online directory with about 130.000 entries of the international travel community and the traveling consumer, who both rely on the accuracy of its content. By country source of all international, national, regional, local tourism authorities, associations, and organizations, travel services, corporations and travel and tourism media, government information sources, tourism investment agencies, non-profit organizations and much more. It also has the most comprehensive listing of international associations, organizations, and services in travel and tourism.