Travel Marketing Network... for travel brands with a story to tell
The Bradford Group New York
The Bradford Group New York
The Bradford Group is a New York-based full-service marketing agency that provides comprehensive, fully integrated programs designed to achieve maximum results in branding, marketing, communications, advertising, public relations, sales promotion, special events, and media relations.
The Bradford Group (BG) – a boutique agency with a global perspective – is an award-winning New York-based marketing, advertising, and public relations agency with more than 20 years of experience. The firm has a strong focus on travel and tourism, including sustainable tourism development. One of the Bradford Group’s strengths is in developing strategic travel industry partnerships and alliances on behalf of its clients raising their media profiles as well as making introductions to key print, broadcast, and social media influencers.
Branding
Strategizing/developing innovative brand identity. Positioning/establishing brand awareness. Creating an Awards Program to increase Brand Awareness and media coverage
Marketing
Developing a cost-effective marketing strategy. Researching, planning, and identifying marketing objectives. Identifying target and special interest markets. Creating marketing materials appropriate for each market. Execution of fully integrated marketing campaigns
Public Relations
Generating/disseminating timely and informative press releases and feature stories inclusive of photo essays, photo captions, and all related ancillary press materials Utilizing social media: Facebook, Twitter, YouTube. Arranging client media tours, and print, radio, and TV interviews. Designing and creating newsletters. Tracking client media coverage/pickupOrganizing press familiarization tripsRecommending/staging special promotional events, i.e., road shows, press receptionsIncreasing press coverage/participation pre/post promotional events. Providing client exposure vis-à-vis speaking engagements at national/international conferences, symposiums, and educational forums
Advertising
Researching and planning integrated, creative advertising campaignsSelecting, negotiating, and purchasing appropriate media– print, TV, radio, internet. Maximizing budgets with added value promotionsCreating advertising schedules that maximize the target audience reachTrafficking/production management
Sales Promotions
Creating promotional sales materials, providing promotional support for sales team at tradeshows and conferencesIdentifying/recommending appropriate trade show participation
Events
Creating and coordinating special promotional events in support of an overall marketing and promotional campaign; or as a standalone event
